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07.11.2013

Julien Lefort,
Senior System Engineer

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EASI meets Ed Brill at Engage!

3259 read – 0 comments – IBM Notes – Tags: IBM Notes Domino, Ed Brill, IBM MobileFirst, Mobile Development, mobile device management

The EASI team had the pleasure to meet Ed Brill for a private meeting before the Engage event in IBM's Brussels offices, on October 30th.

EASI / Appsolution is N°1 company on the Enterprise Mobile market in Belgium and Luxembourg.

Ed Brill is director, Mobile Enterprise Marketing for IBM's MobileFirst initiative. As such, he is responsible for marketing IBM's mobile enterprise initiative, and this includes Go-to-market, product marketing, branding, launches, event content management and delivery. He's also an excellent blogger for IBM's products and activities! (www.edbrill.com & twitter.com/edbrill)

Considering EASI's recent takeover of Appsolution and its decision to position itself on the market of mobile strategic consulting and application development, we were very excited to get the opportunity to share with him some insights on the latest trends.

We could not have been any more pleased! The meeting quickly turned into a lively and dense exchange.

In between many, the most vivid impression that we took out of it was that we are now experiencing the 2nd wave of the mobile phenomenon, one that will bring mobile applications into the heart of businesses and revolutionise the way we work, collaborate, engage our customers and market our products. In this B2E (Business To Employees) context, HTML5 and Hybrid applications can be driving solutions. The B2C (Business to Customer) market is now mature with nearly 1 million apps on the Apple appstore.

Another aspect to be considered: tying one's activities to a particular OS is a dead-end: you have to deliver services independently of the platform, or rather for all platforms. In short, your mobile apps and strategy need to be platform agnostic.

When we think about mobile devices from the top of our head, smartphones and tablets are the buzzwords we easily come up with. More and more wearables such as watches, glasses, bandwrists, etc. tend to make the Mobile devices spectrum even wider.


In this regard, IBM Endpoint Manager (IEM) allows for the management of many devices on different platforms, in addition to mobile devices. As such, it comes as a very powerful solution. The Mobile Device Management market currently includes many different players. Mergers and acquisitions are ongoing at this very moment, so there are developments to come.

Thank you Ed for this very interesting time, and hopefully see you soon in Barcelona for the Global Mobile congress!

Many thanks also to Laurent Boes for getting us together.

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