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Joris Steppe,
Senior Consultant


It's about time

3219 read – 0 comments – Mobile – Tags: Apple store, Apple watch, Apple store in Belgium

Finally ... Belgium gets it's first official Apple Store.

We've been waiting for it longtime. With the opening of the 3rd Apple store in The Netherlands (Den Haag) last year, Belgium was one of the last blank spots on the European map. 

Apple luckily did not forgot about us. This fall, our first Apple Store will open in Brussels.

Brussels: A Flagship store

The Flagship store will be situated on the Avenue de la Toison d'Or/Guldenvlieslaan in a new prestigious shopping- and housing estate named "La Toison d'Or". The store will feature a 1.500m² surface and has a perfect location, near Avenue Louise and other flagship stores such as Nespresso, BMW, Abercrombie & Fitch, ...

At this time, the building is almost completed and our future Apple Store is surrounded by a black wooden fence in order to keep all details of the shop interior secret.

More Apple Stores please !

Brussels is just the beginning. Rumors are that a second Belgian Apple store will open in the historical Post Plaza in Ghent.
Renovation works on this old Postal Services building in the city center will start soon and, according to the owners, Apple showed much interest in this renovation. 
Apple always searches for historical or ultra modern buildings to house their Stores, what makes the Post Plaza of course a perfect location.

More rumors learn us that a third store will probably open in Antwerp.
Soon we'll be able to buy our Apple Watches at an offical Apple Store.

I wonder if our Belgian stores will have long queues as well when Apple launches a new product.

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