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11.06.2015

Joris Steppe,
Senior Consultant

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Facebook ads, created with IBM Watson Analytics

2691 read – 0 comments – Mobile – Tags: IBM Partner, Partnership, Facebook, Watson, Advertising

This last year, IBM became a true master in partnering up with other major tech companies.

After the partnership with Apple (July 2014) and Twitter (October 2014), IBM recently announced its latest partner: Facebook.

The two companies are bundling their forces to deliver "personalized brand experiences".

IBM marketing cloud clients will be able to use Facebook's ad capabilities together with IBM Watson Analytics, to generate well-targeted marketing campaigns and ads.

Facebook is also joining IBM Commerce THINKLab, IBM's brand new advertising R&D think tank.
IBM Commerce THINKLab is a new research and collaboration environment designed to help brands develop and implement technologies that personalize the customer experience.

Soon we'll only see tailormade ads on Facebook, thanks to Watson.

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