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Sebastien Santarelli,
Project Coordinator


Business case - The loyalty card without contact !

3854 read – 0 comments – Mobile – Tags: Mobile, application, iBeacons, Loyalty card on app, Receive points

Wereldhave is a company specialized in commercial properties investments and they wanted to offer a new feature for their mobile app. It's a unique app in Belgium : a loyalty card without any physical contact !

EASI was really excited about this project and I can assure you that there is no better motivation for a mobile development team than a project based on a new technology!

A few Q&A about this app :

Why ?

Wereldhave wanted to create interaction with their visitors and provide them with added value when using the mobile app. After discussion with EASI, we created this concept of loyalty card without physical contacts.

Where ?

In one of the 4 shopping centers managed by Wereldhave in Belgium : Shopping Nivelles - Belle-île (Liège) - Les Bastions (Tournai) - Genk 1.

When ?

The official launch of the app takes place on June 19th, 2015.

Who ?

Every shopping visitor with a recent iPhone or Android Smartphone.

How ?

As a shopping visitor, you only need to install the app and accept to share your location with the app. Then click on the third item in the menu. 

Then follow the steps to create an account for this loyalty program (You can use your Facebook Account to login : Fast & Easy ! )

After this first inscription, you only need to have your smartphone with you when you visit your shopping center! No need to open the app, you will automatically receive your points.

Reward ? 

After 150 points, you will receive a gift voucher of 15 euros !

How does it work ?

I know the IT guys want to know how this loyalty card works, I will try to explain you the concept in a few lines.

This concept is based on a new technology which is called iBeacons ! It consists on small items you can place everywhere you want.
It will broadcast a signal - a low emission Bluetooth - your smartphone will receive. The smartphone will communicate with a server to ensure you are eligible to receive points.

As a shopping manager, the web interface of the server will let you control the number of points an iBeacon will give to the users, the number of points to receive a gift voucher, etc. 

If you want to know more about this project, do not hesitate to contact us, I will be happy to discuss it with you.

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